Monday 20 January 2014

Classic Redesigns (1)

I was also interested in classic redesigns, as this linked to what I would like to create for my final piece. I therefore decided to look more into how current designers and illustrators use the cover as a method to pull these classic novels into the 21st century. By making the cover look more modern, less dry and more interesting, this opens up the book to a wider audience, perhaps interesting those who wouldn't have been interested in classic literature previously. I therefore looked at some artists who redesigned classic literature books in a very modern and unique way.


Daniel Clowes
I first looked at artist Daniel Clowes, who is an American cartoonist and screen-writer, most well-known for his comic books Ghost World and Eightball. Clowes was commissioned by Penguin in 2007, along with two other comic artists, to produce a redesign of Frankenstein in his usual comic style.
This is a definite twist on a classic book and something you don't expect to see - a novel with a cartoon-strip as its cover. I think this originality is what makes the novel so effective and it will definitely grab the viewer's attention when it is sitting on a book shelf. Clowes' unsettling, angst-filled style also transfers and matches wonderfully to this Mary Shelley novel.

This comic book appearance would perhaps interest a wider audience, those who wouldn't have thought to read a classic novel. The comic style also encourages a younger audience, possibly children, to pick up and read a classic book.

Clowes' draft of book cover:

The design also makes use of the book's physicality by including images and narration on the flaps of the book jacket, which would be seen inside the book. The 'about the author' flap is also revamped with a comic-style appearance. Instead of a block of text, which is what is typically seen, the illustrator creates a comic about her background information, keeping in style of the rest of the book cover.

The front flap portrays a scene between Frankenstein and his monster.



Ruben Toledo
I next looked at Ruben Toledo who is a fashion illustrator known for his colourful, bright and theatrical images. He has designed mannequins, store windows, scarves, fabrics, carpets, album covers and murals. This artist brings a unique characterisation that somehow lends itself perfectly to classic literature, especially the gothic novels. When you look at the human characters in his designs, you can tell that they have been influenced by a fashion illustration background, which, with their sharp edges, translates wonderfully over to gothic literature. He also creates very strong, balanced compositions.

The Gothic inspiration is very much present in this book cover. A lost girl stars out at the viewer while a intimating mansion stretches beyond her. The cool blue colours, contrasted with one splash of blood red, add a chill to the illustration. 
Darcy and Elizabeth pass each other disdainfully, though cannot help but glancing back at each other. The silhouetted figures and starkly contrasting monochrome colours really make this cover stand out. 
Strong colours grab the attention of the viewer and bring the book to life.
It says on US penguin group, "Each luxury volume features French flaps, rough front, and specially designed covers in oil, watercolor or pencil."
Both these illustrators/designers but a unique twist on a classic book, which interests new and old audiences.


References:
http://frankensteinia.blogspot.co.uk/2010/10/covers-of-frankenstein-daniel-clowes.html
http://theotheradamford.wordpress.com/2009/12/09/seriously-the-best-book-covers-ever-bar-none/
http://www.us.penguingroup.com/pages/classics/ruben_toledo.html
http://artnectar.com/2011/04/book-cover-design-penguin-classics-illustrated-fashion-illustrator-ruben-toledo/
http://intheravenswood.blogspot.co.uk/2011/03/ruben-toledo-for-penguin-deluxe.html

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